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Video Production (Webvertising)

Webvertising in the 21st Century

Visit just about any website today and you will likely see some form of video, whether an embedded news story, upcoming movie trailer or a commercial spot like you see on television. In the 21st Century, it only makes sense for your company to take advantage of its place on the Internet (your piece of cyber real estate, as it were) and place commercials there. After all, you're already paying for the space and the bandwidth (and today's Flash format doesn't take up very much of either one).

By having a professionally produced and web ready commercial to be placed on your website, you're able to visually "show and tell" about your company's products and services. Your custom made spot can also be placed on your Social Media sites also, thereby enlarging your potential customer traffic.

Webverts can also be personal promotions (like musicians, artists and actors), which can act like a virtual resume or demo reel. Promos can also be produced to promote your Non Profit Organization or favourite cause. And don't forget about political endorsements because your opponent certainly has them.

Webverts (Online Commercials)

Lakeltico Media produces professional commercial spots for your website and social media sites. Several styles are available and can be of different lengths (:30 sec., :60 sec., :90 sec., etc.).

Interview Style

This is our most popular style of Webvert and very easy to do, in terms of shooting time needed. After an initial consultation and pre-production meeting, we schedule a block of time to come to your business location with a small crew (1 -2 people). We then set up in an area that is comfortable for you, light the set (if necessary), place a wireless UHF microphone on you (or your designated spokesperson) and then conduct a casual interview. Here you have the chance to "sell" yourself, your business and its products or services by simply talking about what you love doing. After the interview section, er get "cutaways" of what you may have mentioned in the interview - or what ever you would like to showcase. The piece is then edited together with added graphics, titles and music to produce a polished, professional commercial spot. After encoding the video to the specifications of your webmaster, the file is delivered to be placed on your website and social media sites.

Situation or Story Style

Just like the national ads you've seen on television. This requires a concept and script to be written, which we can certainly assist with. The shooting is done on location (or the exterior location of your choice) with the idea being to sell your product/service by telling your audience about it in a more entertaining way.

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Infomercial

Just like on late night cable. Length can vary from 3 to 5 minutes, up to a full :30 minute show. This type of production usually is part teaching/instructing and part sales pitch. A great way to showcase a product of service that's unique to your business.

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